Marketing: Referencing your work

This is the leading guide to referencing and avoiding plagiarism, covering everything from understanding plagiarism and identifying sources to setting out quotations and creating a reference list. Comprehensive and accessible, with detailed examples of print and electronic sources, business, government, technical and legal publications, works of art, images and much more.

Concise and practical, it breaks down the 'why' and 'how' of using reading in academic writing and contains valuable guidance on paraphrasing, comparing the views of different authors and commenting on sources.