Skip to Main Content

Library Guides

Marketing: Books & e-books

What are books & e-books?

BooksBooks & e-books are a good source of information, and are:

  • a great introduction to a topic
  • give you an overview
  • explain key theories and concepts

To search for books and e-books go to Library Search or do a quick search using the box below.

Essential books

To find the essential and recommended readings, go to your module site on BlackBoard and find the Reading List option:

Screenshot of an online reading list

 

You will be able to link directly to the e-book (if available) or the book record in Library Search

Screenshot of a reading list

Or use the link below to search for a module code, title or academic:

http://readinglist.westminster.ac.uk

Even more e-books

The library subscribes to a number of e-book collections - see our list below, where you can search for e-books on a subject / by author / by title.

VLeBooks

EBSCOhost

Taylor & Francis

Wiley Online Library

Browsing for print books

Most of the Business books are on the 2nd floor of Marylebone Library

Key shelf numbers:

658 General Management

658.8 Marketing

658.827 Branding

658.8342 Consumer Behaviour

659 Advertising & PR

Past dissertations

Past WBS dissertations can be found on the 2nd floor near the print journals collection.

More about e-books

A lot of the books you will find through Library Search will be e-books.  You can access e-books from anywhere you have a working wifi connection.  Sign in with your University username and password.

Usually you have the option to read the book online, or download it for a limited number of days.  The number of pages you can copy or print varies from publisher to publisher.

The library's most popular e-books are: