Marketing: Journals

A journal is a regular publication that deals with a particular subject, and contains journal articles written by experts in that subject.

Journals articles are a great research resource:

• they cover more specific topics
• go into more detail than textbooks
• usually are more up to date
• many are peer reviewed to ensure reliability

You should use journal articles to do research for your assignments.  The library has a wide range of journals with the majority available online as e-journals.

The library subscribes to a number of journal collections - see our list below, where you can search for journal articles on a topic.

You can also search for journal articles via Google Scholar. See our Google Scholar guide for more info.

Zhang, Y. and Godes, D. (2018) 'Learning from online social ties. Marketing Science', 37(3), pp. 425-444.

This article was written by Y Zhang and D Godes, and the article's title is "Learning from online social ties".  It was published in 2018 in the journal called "Marketing Science". It was published in volume 37, issue 3, and the article ran from page 425 to 444.

Westminster Business School has a subscription to FT.com. For access, ask your course leader for the sign-up link.