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WBS databases: Business Source Complete

Business Source Complete (EBSCOhost)

What is it?

An e-resource which contains full text e-journals covering all areas of business.  It also contains company information, market research, market reports and SWOT analyses.

Example search

For journal articles search mobile advertising AND effectiveness for an article on that topic

For company information click on the Company information tab and search Apple Inc

Quick start guide

Other resources to try

How to reference Business Source Complete

In text:

(Rosenkrans and Myers, 2012)

List of references:

Rosenkrans, G. and Myers, K. (2012) 'Mobile advertising effectiveness', International Journal of Mobile Marketing, 7(3), pp. 5-24. Available at: (Accessed: 28 August 2022).