MIDiA
The University of Westminster now provides full access to MIDiA Research, a leading intelligence platform specialising in the global media, entertainment, and technology sectors. MIDiA offers in-depth reports, market forecasts, consumer data, and cultural analysis across key areas including music, video, games, audio, social media, and critical industry developments.
To access MIDiA:
- Go the the MIDiA website
- Select the Log in option (top right corner of screen)
- Use the the information available here to Log in
Through this resource, students and staff can explore:
- Comprehensive research reports covering audience behaviour, strategy, cultural trends, fandom, marketing, and product innovation.
- Proprietary global consumer datasets capturing attitudes, engagement habits, and content consumption.
- Market forecasts and company-level metrics, including revenue trends, subscription insights, and platform performance.
- The Analyst Enquiry Service, enabling users to submit focused questions to MIDiA’s expert team based on existing datasets and reports.
MIDiA Research is widely used across the creative industries to support strategic planning, academic research, and industry insight.
